SBM Office Hours 2025
2025 SBM Office Hour Calls
Below are the 2025 SBM Program Office Hour Calls available for your viewing! These recordings expand a great deal on the teachings that were presented in class and will vastly add to your sacred business knowledge.
You should start by downloading the materials from this page (then you’ll have them forever and you can view them offline). Downloading the video and watching it offline is often a good solution for those with slower internet speeds as it allows you to play the video without any playback interruptions caused by a slow connection.
Access the Live Call Schedule HERE!
Note: To watch any of the videos in Closed Caption, click the cc icon.
January Office Hours Call
Links:
Amy Cesari printed materials including 2025 color planner on Amazon
Crystal Healer’s Datebook by Ashley Leavy
Compliance Solutions for Websites, Apps and Organizations | iubenda
Cookie Policy of Chykalophia Group, LLC
Privacy Policy of Chykalophia Group, LLC
Manage account-level permissions for partnership ads in the Instagram app | Instagram Help Center
Mimosa Live Crystal Sale Calendar and Zoom Registration Links
Topics, Comments, and Questions:
- Amy Cesari Quote – “You don’t have to plan ahead; the magic happens one step at a time” …
- Tucson Gem Show coming up, how to prepare to get things into awareness of what to look for.
- I am struggling with disclaimer wording, how many disclaimers are needed, etc. Any suggestions and input would be appreciated. Especially on social platforms, where is it best to be displayed?
- Any additional info you can provide on Terms and conditions and privacy policy?
- Web developer recommendation for cookie and privacy policy – will ask what things are integrated into your website, what social channels, etc.
- Cookie and privacy policy examples from a web developer
- • Ashley discusses her decision to disconnect the website connections as much as possible with social platforms like Meta (IG and FB); delete history, remove tracking, won’t be running ads like FB advertising and boosting posts, etc. and why.
- How to turn off marketing permissions.
- Sometimes it’s hard to “get over” a customer being rude or impatient when not receiving an immediate reply. Do you have any advice on letting go or how to handle those instances?
February Office Hours Call
Links:
Topics, Comments, and Questions:
- You asked a question on Instagram recently about whether as crystal healers we are accepted by others / comfortable talking about our crystal healing work, and I saw that 95% of respondents said no (including me). Would be great if we could talk a little bit about that and how to manage / respond to it.
- I need a better elevator speech. I tried to explain crystal healing to my book club and it went horribly judgmental and “woo woo”
- I was wondering about placement of crystals on clients for the more sensitive/private areas such as 1st chakra – do you ever use a blanket or something over the client to make it more comfortable and perhaps less triggering if they have had trauma etc. (I haven’t had any clients yet so haven’t actually worked with someone yet, but it was something I was wondering about).
- What are things you recommend to overcome the fear of getting out of the spiritual closet and actually put yourself out there?
March Office Hours Call
Links:
Shopify Mentioned in November 2021 SBM Office Hours
Shopify talked about in January 2022 SBM Office Hours
Spiritual Business Bootcamp – Class 7: Location & Distribution
Helping Women-led Brands Fast-forward Their Business – Chykalophia
MOO Print Official Website Country Selector | MOO (United States)
Mimosa Live Event: Minerals, Mocktails, & Mingle After Hours – April 4th
Topics, Comments, and Questions:
- When creating an online store, is Etsy or Shopify a better platform?
- Pros and Cons of building a website using WooCommerce, Shopify, Squarespace vs. platforms like Etsy and things to consider like:
- Creating customer traffic
- Adjusting pricing to offset additional fees
- Time spent on preparing and selling items
- Offsite Ad marketing
- Importance of photos
- Additional expenses if hosting your own site
- What about using Amazon?
- Pros and Cons to changing your branding name and doing a dba
- Crystal Encyclopedia A-Z Directory business card with QR code
- QR Code generator available in Canva for free
- Mimosa Live Event: Minerals, Mocktails, & Mingle After Hours Event coming up on April 4th 7-9 pm in Madison Wisconsin
April Office Hours Call
Links:
Learn It Live | Online Wellness & Spirituality Classes with Rewards
Instructor Knowledge Base – Learn It Live
Less Is More: How Degrowth Will Save the World: Hickel, Jason, Klu, Kofi, Read, Rupert
EVERYTHING HOLISTIC | Day Out Of Time
Sam Ogborn | are we actually moving away from plain creation? Instagram post
Topics, Comments, and Questions:
- There’s a website course platform option for classroom or group sessions, for both large and small courses, called Udemy. Essentially it’s a marketplace for courses, a hub for many teachers to provide coursework. There are other course platforms like Skill Share, Teachable, Thinkific, Kajabi, and Coursera, etc.
- 3 ways you can teach online – host on your own website, use a course platform like teachable or Thinkific, or a marketplace like Udemy.
- Ashley explored the Udemy marketplace and shared her experience about what she discovered
- AI use on the platform and implications, other red flags to look for, and Ashley’s final thoughts.
- What is surge pricing and how is it used
- Learn It Live is a great alternative
- Virtual summit – joint marketing SBM class 12: Networking – discussed how instructors get paid (using affiliate links), how that’s being impacted by private browsing
- Using a coupon code instead of affiliate links
- If you offer classes, can you promote it via social media?
- Getting the word out using digital marketing, shifting away from social media, using alternative private communities and paid membership platforms like Patreon, or getting subscribers on Substack.
- Watch for the interview coming out that dives deep into heart centered marketing, de-growth, less is more
- Online curated spaces for gathering people and resources together like the Everything Holistic website.
- When you did local, in-person events, did the limited space availability compared to unlimited students available online hurt your perception of doing in-person events? I want to gather in-person speakers for the community in a garden or atmosphere, but I’m concerned about the cost speakers would expect.
May Office Hours Call
Links:
Sacred Business Mentorship – Lesson 7: Sacred Business Start Up
Love & Light Crystal Healing Student Group Files page
NAICS Code & SIC Identification Tools | NAICS Association
Wisconsin Women’s Business Initiative Corporation WWBIC
Grants | U.S. Small Business Administration
Topics, Comments, and Questions:
- In currently run a crystal shop and am still working on my Crystal Healing Certification. However, I’m getting the nudge to get certified in multiple areas like Sound Healing , Breathwork & as a Holistic Wellness practitioner. The added layer of services to my business will definitely help in cementing it as a more community oriented brand. My question is: Am I maybe doing too much? Or do you think combining these offers/services creates a stronger offer?
- How do I get a business license to get it started?
- NAICS Code: what is it?
- Do you know anything about grants for new businesses, like a retreat center, by chance?
- What are other considerations that are important to consider?
June Office Hours Call
Links:
No links shared on this call
Topics, Comments, and Questions:
- I am thinking of opening a crystal/metaphysical store with a healing room. I would have someone to work the store while I do healing sessions in the healing room. What are your thoughts as to whether this is a feasible model, and pros/cons.
- What is High Touch Marketing?
- The location I am looking at for my store is about 30 min from two other crystal stores. The two other stores are in a busy mainstreet area with lots of foot traffic but difficult parking. I am looking at a more suburban location with ample parking. My store will also be different in presentation than the other two. I was thinking about reaching out to the owners of the two other stores as a gesture of goodwill and to get to know them. I think there is enough difference that we won’t be in direct competition with each other. What do you think?
Am I being naive about reaching out to the other owners? I thought that might be better than just putting opening up shop and have them wonder who I am.
- Marketing options; what is High Touch Marketing?
- After having your business for so many years and it doesn’t produce enough money to pay taxes, doesn’t the government consider it a hobby then?
- Do you share who your vendors are of others ask?
- Do you always have to buy from vendors?
- Manufacturer vs. wholesaler vs. distributor vs. drop shipping
July Office Hours Call
Links:
Topics, Comments, and Questions:
- Ashley talks about the school closure, why it’s happening, options she looked at, and how it got to this point, and what our goal is for our students.
- Recently enrolled in all 3 courses, how will she finish them in time?
- How will people view a certified course that’s no longer running?
- Is SBM closing too?
- What are you going to do next?
- Will the crystal store Mimosa remain open?
- Is it possible to sell the school to someone who could integrate it into an existing program?
- Are there any crystal schools you would recommend?
- How long will we be able to purchase the mini courses and have you considered keeping them available or purchase through the Mimosa store website?
- Will we have a heads up before you retire the courses?
- From a business standpoint, do you have any ideas why enrollment was down? More competition? Less public interest in learning about crystal healing?
- Would you please review my new pamphlet for crystal home parties? I am seeking open honest critiquing so that I can make improvements.
- I’ve also included the insert I’ve designed to go into each pamphlet to show different options.
AUGUST Office Hours Call
Links:
Topics, Comments, and Questions:
- I am interested in any ideas for how to find a crystal healing space to work with clients. I think it would be best if it was in a space with other wellness offerings with a shared waiting room etc. But any ideas are welcome!
- Pros, cons, what to look for, how much retail space typically goes for, how working with others can help reduce that costs.
- Consider reaching out to a professional like a commercial real estate agent who might have access to property listings you might not be privileged to.
- Connecting with other healers or with local crystal or metaphysical stores.
- Can you provide an overview/tutorial of how to create a blog post in WordPress?
- SEO Plugin, and other plugins to help give more formatting options
- Structure recommendations for a blog post
- WordPress functions for blogs
- Is it possible to complete the SBM Course without having a specific business model in mind?
- There is no certificate pon completion of the SBM course, so as long as you download the materials, you can complete it for whenever is most aligned to your needs.
September Office Hours Call
Links:
Topics, Comments, and Questions:
- I am needed a bit of support I know on one of the calls with Ashley she mentioned all these business resources that we had access to such as pricing crystal calculators etc. Can someone help me locate these resources?
- I rebuilt my website to Shopify and I now need to input $15000 worth of stock including photos etc., would be the best way to do this (as almost none is priced)? Do I go through all of the invoices over 2 years or do I work out an average per kg (kilo weight Australian) for each of the crystals and go off based on average cost for the weight of the crystal? I need quick and effective strategies.
- Ashley talks about taking great photos, batching your photos, having a threshold cut off for your listings, and how to manage paying your time to prepare the listings, and creating mark-up that is also something people are willing to pay, and thinking through the process of what’s worth your time of whether you need to look at the original invoices to see what was paid to come up with your retail price of the wholesale cost.
- Do we have a rough list of the average cost per crystal?
- Ashley goes through her check-in process and batch item checklist for new orders at Mimosa, figuring out cost per piece taking photos, make the listings, recycle packing materials, include name of crystal, quantity, price, etc. along with the batch bag so you have that ready to go when ready to go online.
- Shopify not great at calculating shipping cost, recommends Boxify app, it allows you to create different shipping classifications, like specific size shipping box or padded envelope, build it in the app with sizes.
- I work for a crystal store who has a chain of stores in Australia. I do their lives, work in store, handle their events etc. I’m doing a live in the evening from my home and the sale value in retail is anywhere from $3000-$5000 some of those customers are wholesale so they pay 50%. I get paid $33 an hour during the day (minimum wage in Australia is $25) and $50 per hour of the live working from 8pm at night till 10pm. I also work at the store 7hours straight no breaks. Should I be asking for more for the evening payment or even a % of sales? I sold 130 bracelets last night. As an example of how much work I put in.
- Ashley talks about class file downloads, and does a quick tutorial on what’s included and how to download.